Radius Rockstar: Genuine Health

At Radius Logistics, we have the opportunity to work with incredible businesses in a variety of exciting industries. These clients consistently challenge us to come up with creative 3PL solutions and provide quality results. One of these clients is this month’s “Radius Rockstar” Genuine Health.

Genuine Health is a leading provider in offering high quality natural supplements that promote health, beauty and performance. The first natural supplement company to receive BCorporation certification, Genuine Health is driven to educate and propel the natural food industry.

Genuine Health has been working with Radius Logistics for over 3 years in providing transportation and logistics services to deliver holistic products to customers throughout North America. Radius came to Genuine Health to provide a proactive inbound logistics and distribution solution for their business, developing into the successful partnership they maintain today!


Traditionally operating on a just-in-time and lean production supply chain strategy, Genuine Health coordinated with third party vendors to distribute based on specific customer orders, organizing shipments and delivery as needed. As demand grew, so did the amount of constant communication needed with Genuine Health’s value chain. Functioning under a model where every moment counts when fulfilling customer demand, the team at Genuine Health found themselves losing time and lacking an effective central communication strategy with their vendors.


Genuine Health was referred to Radius Logistics by a long term client in the same industry. The Radius Logistics team offered a client centered solution to Genuine Health’s logistics challenges by taking over the management of their just-in-time shipments to major customers from their warehousing facilities along with Vendor inbound logistics, and conveying a desire to collaboratively propel the company’s businesses operations

Today, Radius is considered part of the Genuine Health team, and maintains an efficient and collaborative relationship. Their dedicated customer service representative Kim handles all of the companies supply chain needs from beginning to end, organizing warehousing shipments and order fulfillment services to Genuine Health’s high volume clients. The team at Genuine Health can rest easy knowing they have a trusted partner managing what use to be such a tedious task.


Genuine Health now looks to their partners at Radius Logistics to help them solve urgent problems and find collaborative solutions for special projects. With Kim on standby to track down a lost shipment, and work with Radius’s customer support tools to ensure the best possible strategies for a specific order, Genuine Health can focus on doing what they do best – providing the best and most innovative products that are making a healthy difference in peoples’ lives.

Looking to find a collaborative solution to your supply chain needs? Contact Radius Logistics today.